Prizes are usually themed contests that any site member can create for models and photographers to join for a cash prize. Prizes give members the ability to create and incentivize sets that they want specifically, and for artists it’s a challenge to do something new.
Do you wish there were more Summer themed sets? Then create a Summer themed prize. You choose the theme, the prize money, and the duration of the prize. You even get to choose the winner! When a member creates a prize, artists compete to win the prize by uploading sets that fit the theme. Artists are welcome to submit a new (unpublished) photoset that fits the prize theme, or some contests will allow already published sets on the site to be submitted into a contest.